Apple's new iMacs

As tech geeks everywhere know, yesterday Apple announced its revamped iMacs. At one level, the announcement is a yawn: the iMacs remain all-in-one units that cost more than PCs and run Mac OS X. So what, big deal.

Except that they're beautiful: sleek, small footprint, aluminum and glass, and all the computing power most people need. Everyone knows that Apple excels at physical design, and with the iMacs they've done it again.

I don't understand why other PC vendors can't design equally attractive units. Sure, great design usually translates into units that command premium prices, but every major vendor now offers premium units, so why not well-designed systems?

I use MacBook Pro and Dell XPS notebooks every day. Both were top-of-the-line the day I got them, and they cost about the same. The Mac is simply more pleasant to use, feels slightly to significantly faster depending on the application I'm running, looks niftier, runs cooler, and weighs two pounds less.

I wonder how big Apple's market share has to become before Dell and HP and Gateway and Lenovo will start paying attention.