I thought I really hated perfume ads in magazines
until I received a recent issue of Bon Appetit that contained such ads. Now, I realize that my previous hatred of these agents of Satan was nothing compared to how much I loathe them after merely opening this magazine.
Whether you're scanning a how-to article, wondering if you'll really ever make that recipe, or simply drooling over the food porn, the last thing you need is the smell of Calvin Klein's euphoria flying off the page and into your nostrils.
Yes, that's a real example from this issue.
I strongly oppose scented pages, but if you must put them in a periodical, at least make them relevant to the content around them. I wouldn't mind, for example, if an article on bread sat next to a flour ad that delivered the smell of a freshly baked baguette.
Perfume ads, though, need to vanish from food magazines.
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2 comments:
Could not agree with you more.
The only thing those perfume ad inserts are good for (I am not making this up) is that my cats like rolling on them if I strew them across the floor. A little entertainment, and better than some of their kitty smells...
I've never seen a cat do that, but I love the image!
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