The marketing of UFC women fighters

is the topic of a very good piece over at The Toast.  Check it out.

Of course, I am biased about this particular piece, because Sarah wrote it. 

Having said that, I would have found this one interesting even if I'd never heard of the author.  The very real differences in the approaches the UFC takes to marketing its female and male fighters serve as reminders of how much gender stereotypes permeate every corner of our culture. 

As I said, check it out.