Protecting ourselves from porn producers

As some news sites will tell you (and as this article does), we are facing a crisis: what to do if unscrupulous porn producers attach our names to the new .xxx Web top-level domains (TLDs). As Sarah told me earlier today, and as this article confirms, some universities are quite concerned that these blackhearts will appropriate their names for dirty concerns. After all, what if someone other than, say, Duke (to pick on a school my daughter attends and which I quite like and respect) were to register such titillating domains as

naughtydukenurses.xxx
friskydukenurses.xxx
slyminxdukenurses.xxx
hotdukenurses.xxx
hotfriskyandslydukenurses.xxx

What untold damage might ensue? The horror! What would this do to the reputation of Duke or any other university?

Give me a break.

The answer, of course, is absolutely nothing.

What would (and will) really happen is that some porn producers will buy a ton of domains that they hope will entice viewers. Some of those will work, and some will not. If domains tied to universities prove to work, the porn producers will come up with suggestive variations no matter how many domains the universities buy. (As of this writing, I don't believe Duke owns any of the above.)

You can't stop a troll on a thread by engaging with him/her. You certainly can't stop porn from finding a way to people who want to see it. Worrying about stuff like this is just plain silly.