TED Talks and my hotel door

I love TED and always feel privileged to be able to attend it.  I've learned a great deal from and been inspired by many TED Talks.  I've applauded the way TED Curator Chris Anderson and his team have spread the TED brand.

Sometimes, though, I wonder if they might be reaching a bit far.

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Yes, this is the Do Not Disturb sign that adorns my hotel room door as I write this.

To be fair, the hotel does make it easy to watch TED Talks, and I suppose this is a fair way to cram more content into previously under-utilized space.

Still, I can't help but chuckle each time I see this.